Written By Eric Fleming with an introduction by Louis Sirico
‘There is no ROI (return on investment) with RFID’.
During the past ten years, I’ve heard this statement countless times and when I’ve been given the opportunity, I’ve proven it wrong. The fact is, RFID is a technology that improves visibility and when applied properly, it can provide numerous benefits that result in a ROI for the costs associated with it. Unfortunately, many businesses do not even understand how to define ROI, yet finding a ROI on paper is often management’s deciding factor as to whether a RFID project is funded or not.
I have read at least a dozen articles on RFID ROI, all of which have reported finding positive results, but the information is too vague to be useful and people remain skeptical. I believe the ‘there is no ROI with RFID’ misconception is the single greatest barrier to companies implementing RFID and has resulted in a procrastinated approach to adoption across all industries. I'm not alone in this belief. EPCglobal provides an excellent tool to their members called the “EPC value model”, but if you don’t know how to effectively use it, it doesn't provide much value. I have written several articles on RFID ROI and taught a few classes, but this is the most in-depth examination I've seen.
I admit, the idea of breaking down such a huge psychological barrier using only a column may be a grandiose goal, but I believe in aiming high. So here goes…
This is an in-depth article devoted to achieving a ROI with RFID. I have enlisted the help of the most knowledgeable person in the industry I know: Eric Fleming. For the past 12 years, Eric has focused on cost and performance modeling of international supply chain operations, including ROI identification and quantification. I recently had the opportunity to work with Eric on an asset tracking project. Eric’s ROI model was the most insightful and impressive model I’ve ever seen.
I must give a word of caution to our readers: this article is very in-depth, and not necessarily the light reading you may expect. So without further adieu, I hand the keyboard over to Eric.
The phrase Supply Chain is a misnomer, for the Supply Chain is not a chain at all. It is actually a series of inter-related, organic activities. Change one activity and all other activities are affected on a number of different levels. An activity can be broken down in to 4 components:
Transformation and the search for ROI have to be a methodical process. RFID as a technology is much like the internet: how much ROI existed for companies that pioneered using the internet to do business, or even email for that matter? Looking at the technology itself is no help. For example, the ROI for your corporate Local Area Network is difficult to quantify, but there is no longer any question as to whether is has enough value to pay for itself or not. If you change the paradigm from what RFID IS to what RFID DOES then you have an Industrial Engineering (IE) or Cost Engineering (CE) question, with a fairly well defined method of approach.
So what is this approach? It entails 3 categories of evaluation: process evaluation, technical evaluation, and financial evaluation. These are to be applied to every category and sub-process that you want to evaluate for RFID. This first article will take a high level look at these evaluations by asking some very pertinent questions. Later articles will explore them in much greater depth.
A process evaluation must consider more than just the RFID enabled process. It has to consider the downstream, upstream, and parallel processes as well. It has to look at the ergonomics of activities as well as the methods. For example: Where does manual data capture occur? How are exceptions handled and how frequently do they occur? How is data used? What technology platform is used? What does the data drive? Is this a manual process or an automated process? What are the step by step functions of the operator setup process? Where are the visibility gaps in the process? What are the process constraints? How is inventory used or impacted by these constraints?
The questions then must escalate to the larger questions: What are the strategies of the company? Is this part of a greater technological transformation? What would the impact of a new architecture be on the system or will this be an integrated architecture? How much integration and customization is necessary? How will this affect our customer relationships and contracts? What are the inventory and purchasing strategies? Is there lead time mitigation? Is there an expansion strategy? Process evaluation must be thorough and leave no stone unturned.
The second step is to determine what, if any, technology platform can support the process changes identified during the process feasibility phase. Jumping on the RFID bandwagon for the sake of having a desire for the latest technology does a disservice to shareholder value. Instead, take a more thorough, painstaking and professional evaluation of the available technologies to see if a good solid fit can be achieved.
Finally, find the money. The most effective way to do a financial evaluation is to either measure by pain or measure by value. These are not always the same. If your pain is document tracking but your value is shipping management, it might be best to evaluate the pain for the pilot and the value for the longer term solution. The sway of stakeholder position will sway the direction of how the technology is used. Again, the goal of the ROI analysis is to identify, quantify and articulate value in the most simple, clear and concise manner to your stakeholders.
ROI has to tie out using tried and true Cost Engineering principals and calculations. This means looking at the process from an efficiency standpoint of gains such as touch point reduction, process transformation, and productivity. It also means looking at the human and asset aspects from an accounting standpoint as both direct and indirect costs. Finally, the approach should consider qualitative cost or soft cost issues that will occur as a result of employing RFID. Just remember the key phrase “Total Cost Management”.
RFID use should be a well thought out strategic decision which will have an impact on bottom line assets. The ROI is there, however it hinges upon business perspective and approach. Taken from an IE/CE perspective well defined savings and ROI / ROA can be found.
Your operations, maintenance, HR, and accounting personnel should have good estimates for you.
8) Here’s a trick: now that you have identified value areas, remove the value that can be attained right now, without RFID. Using RFID for the sake of having cutting edge technology is a disservice to stakeholders. “If you can do it better now, then better do it.” RFID is designed to make good systems great by enabling improved visibility. If you can improve your systems through traditional techniques then do it with your best business savvy. This will assure yourself and your stakeholders that RFID is part of a transformational strategy to create new ways of doing business.
9) Once you have targeted those six areas, tentatively decide if your goal is to move onto a proof-of-concept or a production-use of RFID technology. This may seem premature but there is a practical reason behind this step. If you are learning about the technology and choose the proof-of-concept only, then “pain elimination” will be the driving focus and ROI would need to cover costs and fall within your organizations Modified Internal Rate of Return (MIRR) requirements. (Editor’s note: MIRR is a financial measure used to determine the attractiveness of an investment. It is generally used as part of a capital budgeting process to rank various alternative choices.) If your organization is looking at RFID from an operational use standpoint, then you should still conduct a proof-of-concept however the driving factor behind it should be “value”. The pilot should maximize value to acquire the strongest return gains in the shortest possible timeframe.
If you have navigated through this process, congratulations; you are ready to move onto the next step: the technical assessment.
If you have not completed this entire process, don’t be deterred. ROI for any investment is normally a time consuming task and often requires other resources to help. Don’t forget, RFID is a lifestyle change for your business. Being methodical and meticulous is your best and safest approach.
The first step in the technical evaluation is an environmental analysis, which includes examining physical, ergonomic, IT and infrastructure, customer, and competitive / strategic aspects of an environment. These areas have a direct impact upon the ROI for any solution and will give your team a better understanding of what is feasible and what is likely. It will help define what solutions are desirable, what can be accomplished, and what should be accomplished. The proposition of RFID is to increase visibility and to improve efficiency, control, and execution of your processes for revenue generation / cost management.
The Physical Environment is where you intend upon employing RFID or other visibility technology. This is not limited to manufacturing lines, dock doors, or conveyors, but includes what products and assets are to be tagged. Equipment, tags, packaging, and power sources make up this portion of the analysis. Cost is found in potential changes such as packaging, branding marks, drilling or cutting, replacing of rollers, installation of power drops, etc.
The Ergonomic Environment is the point at which the process information you gathered previously is inserted into the consideration. OSHA, work space, clearance and work centers have to be considered. The cost here again is change; change in space, change in object placement, change in methods and setup processes and people's work tasks. How a solution is designed to fit ergonomically, and the change it imposes upon your labor force, will directly impact productivity so ergonomics do have a financial impact.
IT Environment and Infrastructure has a key role within the analysis. RFID and RTLS systems are visibility sensor networks that your system leverages for near-real time data. Therefore, the system falls squarely between operations and the information technology groups. Like any good information system, considerations need to take place that align to your organization's best practices and strategy. The following are considerations and cost factors that may need to be considered:
Your end Customer also needs to be considered. Consider contractual compliance and relationship direction as soft costs, but the loss of potential business or sales as hard costs. Compliance also ties out to potential new channel development costs; however these would not normally be expressed in a capital budgeting analysis.
Competitive and Strategic environment should also be part of your environmental analysis, especially if you are leveraging RFID base visibility for competitive or strategic advantage. Will RFID give your firm a competitive, technological, or efficiency advantage? Even more importantly, how will your shareholders perceive the investment? In all points the RFID deployment must be aligned with your corporate strategic goals to add sustained value.
After the environmental evaluation is complete, it is time to evaluate the technology, physics, performance, and hardware-software combinations. Regardless of marketing statements, the technology will work only as well as it is designed within the limits your unique environment. Since not all capabilities are equal and since all environments are different, there can be a dramatic difference in what you will need to make your system work. How this ties to cost is that additional infrastructure or peripherals may be needed to make the system work correctly, which adds immediate cost in equipment and ongoing costs in maintenance.
Evaluation should be performed by an experienced integrator who knows the idiosyncrasies of the technology, as well as having well defined and established industry relationships. In this way they will know what is really happening in the RFID world, and will separate hype from reality for you. Additionally, proper laboratory and site testing should use standardized and accepted methodology. Anything else will result in less than ideal data. Since you are making very tangible financial decisions, data should be as clean, thorough and accurate is possible, so this type of evaluation should be left to professionals who do it on a regular basis.
Since the RFID space is still relatively new, there are considerations to evaluate hardware, software and tags within the marketplace. These are some critical questions to ask vendors and integrators since their answers will dramatically alter your long term costs. This list is not exhaustive.
A technical evaluation is very challenging, and it is highly recommended that you engage an experienced enterprise level integrator to help your organization develop its strategy and process design. Because of the idiosyncrasies of RFID, such an integrator should not only come with glowing client references but with a strategy to teach your people how to maintain and expand the RFID system. After all, RFID is a system investment into your productivity and it has definitive costs. The integrator will help you understand the costs of the technology, while your own audit will reveal any hidden enterprise or ongoing organizational costs.
RFID may still be relatively new, however solid accounting practice is not, and an organization with its eyes open and a fair and balanced perspective of the costs will make solid business decisions.
Process sets the stage of “what IS being done” today within your organization. The technical data is “what CAN be done” to enhance your businesses with the technology in real, tangible terms. While this information is valuable, there is a point in which it needs to be converted from abstract observations into a valid set of financial measures. This is fundamental difference between TODAY and TOMORROW. To do this properly, ROI cannot merely be considered from a pure accounting approach. There needs to be a way to account for the broader financial costs and savings of the project from a very pragmatic approach. From a Financial standpoint, when conducting a Benefit-Cost-Risk analysis, ask two key questions:
1. Does the ROI provide the required yield relative to the internal rate of return (IRR) for my organization?
2. Does the ROI provide the required yield relative to the risk undertaken by the project?
No matter how high the benefit, if the risk is unnecessarily high then questions will arise if the project was a good investment or just a lucky gamble.
BENEFITS
Consider that benefits are expressed as both hard and soft categories:
Hard benefits represent true cash inflow and true cash savings. Hard benefits will be seen directly on company financials (income, balance, and cash-flow sheets).
Soft benefits are those that are not tied directly to cash flow but may alter cash flow (i.e. monies that could have been spent but were not.) Soft benefits typically affect the operations budget.
So what are the hard benefits? Let’s go back to the very first article. There are 4 elements that were listed as critical in measurement: Time, People (labor), Objects (assets), and Space. Here are a few methods of modeling these elements to define benefits from a financial perspective:
Time usage is directly associated with all forms of productivity and throughput. It is absolutely critical to take a holistic view of a transformed system in its TO-BE state. Looking at how task time or cycle time improvement benefits may be translated in one or more different ways:
1) Increased output which may be expressed as reducing Cost of Goods Sold (COGS).
2) Equipment utilization (expressed in Units of Production depreciation savings).
3) Touch point time savings per unit cost (expressed in Activity Based Costing per unit contributions, or by per unit of labor hourly wage).
People (or labor) are similar to time savings so be cautious not to double-count. Generally, labor savings can be expressed by factors such as:
1) Time-on-task increases (time multiplied by labor hourly wage).
2) Labor savings by non-expansion of personnel (which is equal to the fully allocated yearly wage * a time period of 3 to 5 years).
3) Decrease of non-value added tasks (which is expressed as a margin percentage of COGS per unit).
In seasonal businesses, temporary personnel are brought in due to the increase of WIP associated with demand. If there is an increase of productivity, you can create more with less and do not need as many temporary personnel. When the season drops off, you then do not need to layoff as many people. Two very important considerations are retention of personnel and the elimination of temporary personnel for tasks during peak seasons which is expressed as (contractual rates * time length of employ) + contractual riders. Note that labor productivity factors should only be included if included in costing as well. Also factor in both the administrative and managerial costs associated with hiring and terminating temporary personnel.
Objects (assets) are most likely found in but not limited to the inventory types listed in the first article: raw materials, work in progress (WIP), and finished goods.
- Day’s safety stock reduction.
- Holding costs reduction including insurance, storage, taxes, etc.
- Velocity increase would be expressed as the difference between previous velocity and new velocity multiplied by COGS.
- Inventory shrink loss reductions which are also computed using COGS.
Space measurement is tied directly to Capacity utilization and performance. This may be expressed in 2 ways:
Soft benefits can also be defined in this analysis however, there is no guarantee that they will be considered by management. Such soft benefits involve the savings of increased sales relative to channel investment costs. It is soft because there is no clear proof that RFID will be responsible for ALL the sales increases. However RFID will reduce stock-outs. The portion of stock-outs eliminated as a percentage of sales (multiplied by COGS) can be used. Use COGS because it eliminates issues related to discounts and promotions.
Other soft benefits include brand equity, inventory accuracy, and the increased accuracy of forecasts in make-to-stock manufacturing systems. The less the absolute error from the actual forecast, the more efficient your production and operations system will be at cutting your per unit costs. Unfortunately, a sound night’s sleep for your Planner, Comptroller, or Traffic Manager does not count as an ROI benefit although it is most certainly a plus.
COSTS
Now that benefits are defined, costs must be measured. Cost comes in 2 flavors: conceptual and deterministic.
Conceptual costs are usually done as an early “rough estimate”, which can be determined using a couple different methods. The easy method includes estimating based on the historical costs of expansion. The more complex method is a parametric method involving data aggregation utilizing various parameters, constraints, correlation analysis, and various forms of regression analysis. The curve that best fits the data with a strong confidence interval (R2) is generally the curve used for the estimate. Parametric data analysis is not easy but if done correctly it will give you a strong estimate as to what costs and unknowns to expect. It is important to note that estimation accuracy will change as the project matures.
Deterministic costing method is, in very simple terms, the Line-By-Line cost estimates as close as possible, down to the nuts and bolts of the system. Within this are 4-sub-categories: Direct fixed, direct variable, indirect fixed, and indirect variable. They must all be accounted for. Examples are below:
When looking at your overall costs, it is best to separate out the RFID costs from the internal organizational costs. There are various reasons for doing this such as varying depreciation methods, capital budgeting methods, and functional cost management. Complete cost line-by-line lists are actually quite extensive. Due to the uniqueness of each deployment and environment, they are not included in this article. An experienced integrator working with your RFID team and financial personnel should be able to define all of these costs.
RISKS
Various risk methodologies exist such as Failure Modes and Effects Analysis (FMEA), multi-voting, algorithmic, heuristic, etc. There are many models, simple and complex but in order to get to the number you need, it is suggested that 4 basic components are necessary:
The estimated values are assigned by the company and can vary over time. The formula is very simple: ((severity * identification) / Mitigation) * Cost. Now sum the results of this formula for all risk lines and you have the cost of your total risk exposure. Remember that in risk analysis a risk such as customer loss would need to be added at FULL value to benefit as a savings. Evaluate risks to ensure that those representing benefit opportunities are counted on both the benefit and risk sides of the analysis.
ROI
Finally, what is your ROI? Recall these questions: Does the ROI provide the required yield relative to the internal rate of return (IRR), and does the ROI provide the required yield relative to the risk undertaken by the project? If it fails either test, then another opportunity needs to be defined for investment, RFID or otherwise. Therefore:
In conclusion, ROI does exist for RFID as it does for a network or IT investment simply because it is much broader in reach and impact. You must understand your supply chain and the transformative impact of RFID technology before trying to quantify a project. RFID is not a magic bullet but when leveraged properly it will bring value to most supply chains. And diligence does pay off for those companies that take the time and consider the process, technical and financial components of an ROI analysis.
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